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Thursday, November 15, 2012

Using Web Marketing to Promote a Wrestling Company

By Rob Sutter


In spite of the attention that World Wrestling Entertainment gains on a constant basis, there exist companies which many people may not give the time of day to. These indy promotions work exclusively within one or simply a few different areas. Yes, the amount of coverage isn't quite the same as what WWE is used to but the amount of spirit and dedication that such independent companies possess cannot be denied. These companies have the potential to gain a lot of attention by use of good web marketing strategies.

Social media isn't just a tool used to keep families in touch and friends constantly planning get-togethers. On the contrary, many businesses have taken to channels such as Facebook and Twitter in order to engage fans but how engaged are they on many pages? If a page simply lists news about their products and nothing else, you're not going to keep fans well. In order to reach out to the fans, speak to them in a way that's relatable. For example, if you ask these fans about their favorite wrestlers and have a poll about it, it's a good start.

Having a strong social media channel won't mean much if one's website cannot be found easily and this is yet another hallmark of web marketing. Online marketing companies like fish-bat understand that hyperlinks drive people to websites and keyword-rich articles and well-written blogs help to drive attention to a client. A wrestling company might find that traffic is increased once they hire on writers to fulfill these tasks and more. Engaging content is written about a product and interest in the brand increases as well.

In the world of content writing, it allows the writer to be creative as long as certain guidelines are stuck to. Hyperlinks must be placed accordingly within each article and they must not write about topics that may make readers upset. Apart from those few guidelines, the writing field is in essence one's sandbox. The bond between writer and client is beneficial for both sides. The client will soon find that more traffic is driven because of these written pieces and the writer is allowed to flex the creative muscles he or she might not have been able to otherwise.

I believe that a good portion of writers, whether in this profession or another, could be suited to write wrestling shows. The ability to build these very shows does take creativity and I feel like one profession could very well transition into another. Web marketing works very well in this regard and it's important if a company wants to spread its brand name out there. A company may not want to go anywhere else but local but the fact that social media can bolster a business is a great incentive to look to these social media channels.




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