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Tuesday, November 6, 2012

The Benefits Of Article Marketing

By Jackie Norton


Article marketing provides an effective way for any business owner to get the word out about products and services. Many consumers these days are turning to online sources when they are making purchasing decisions. They are less likely to rely on traditional sources such as newspapers, phone books and snail mail because they have access to everything they need online. Article marketing is a way to help consumers gather information about the services and products they need.

The History of Article Marketing

Prior to the internet being created, newspapers and magazines were the primary source of article marketing. A simple way for a company to get mentioned was to provide detailed information about a specific subject, which would draw the interest of consumers.

How You Can Benefit

Most people feel directly targeted whenever they see commercials and advertisements. A lot of them know that it is only a ploy for businesses to earn money. However, with article marketing, customers wouldn't feel it as a ploy. The information about the business will be disseminated in a way that it wants people to become more informed and aware of the services offered rather than forcing them to buy or avail any products.

Rewriting Articles

Once you have several articles that meet the goals of you and your customers, you can have them rewritten. This simply means that the article sends the same message, but uses different words and phrases. It contains the same information, but they are much easier to produce.

The Effect of Duplicate Search Results

To get the most out of article marketing, you should not put the same article on different sites. When a consumer searches for a product or service, they will not want to see the same article on several different websites. But if the consumer sees many different articles about a similar product, they will be more trusting, and more inclined to make a purchase. Article marketing is a great way to get the word out about your business. It is affordable, and is a very effective way of advertising that is more effective than commercials and fits in very well with the online world.




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