The launch of Penguin update from Google the past few months has instilled fear into the hearts of many optimisers. What are they afraid of? Well, Google's annoying habit of spewing out major updates in a bat of an eyelash has made ranking-conscious web marketers scared of what is about to come, particularly if the update is expected to lead to the demise of the precious rankings of websites that have been the focus of their marketing efforts.
Online specialists are thinking of a way out of this common scenario of being troubled by Google's policies. The plan, in order to have immunity from these Google updates, is to attend to a good content creation strategy. Websites that have great content and relevant information are hardly ever touched and victimised by Google Penguin and Panda. This plan adheres to the idea that was uttered by Google's very own Matt Cutts, who stated that good content can trump SEO.
So is it appropriate to say that SEO is dead? No. Is it appropriate to say that SEO can be thrown away? No. Certainly, the purpose of SEO is still the same. The effectiveness, though, hugely relies on how the online optimiser tackles the implementation of the techniques.
SEO's diminishing value is a consequence of the unscrupulous practice of black hat SEOs. Advocating only the practices that aren't recognised and appreciated by search engines like Google, these scammers and spammers often lead to shady practices to make their web sites climb atop SERPs.
The lesson is simple: to acquire best ranking results, a delicate balance between SEO and good content must be observed. Without good content, SEO ceases to present something valuable to Internet users. Without SEO, good content never reaches its audience.
Online specialists are thinking of a way out of this common scenario of being troubled by Google's policies. The plan, in order to have immunity from these Google updates, is to attend to a good content creation strategy. Websites that have great content and relevant information are hardly ever touched and victimised by Google Penguin and Panda. This plan adheres to the idea that was uttered by Google's very own Matt Cutts, who stated that good content can trump SEO.
So is it appropriate to say that SEO is dead? No. Is it appropriate to say that SEO can be thrown away? No. Certainly, the purpose of SEO is still the same. The effectiveness, though, hugely relies on how the online optimiser tackles the implementation of the techniques.
SEO's diminishing value is a consequence of the unscrupulous practice of black hat SEOs. Advocating only the practices that aren't recognised and appreciated by search engines like Google, these scammers and spammers often lead to shady practices to make their web sites climb atop SERPs.
The lesson is simple: to acquire best ranking results, a delicate balance between SEO and good content must be observed. Without good content, SEO ceases to present something valuable to Internet users. Without SEO, good content never reaches its audience.
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