Nowadays, owning a website that no-one can find in Google is like collecting water using a broken barrel. There is simply a need to appear on the top part of Google for just about any investment towards creating a website to be worthwhile. Because Google updates algorithm some 500 times over a year, showing on top of Google is like an action-packed chase that sees optimisers, web designers, and website owners constantly chasing after Google wherever it leads the game.
What's interesting to note is that Google puts so much of its team assets to developing, testing, and releasing algorithms almost twice each day only for one reason: to enhance user experience.
Creating and optimising a site with the user experience in mind, rather than conversion or ranking, will then absolutely persuade Google to rank this website to the top.
Google's Search Quality Algorithm Panda 3.3
Lately, Google rewarded websites with quality content; boosting them in the ranking while pulling down "low quality" sites, which Google defined as those that obtain back-links from poor quality sites in return for low quality posts circulated in mass. Google labeled this webspam. In its aftermath, Panda 3.3 sent enormous number of sites falling 100 places off the search results. Observers say that unfortunately, this new release from Google affected smaller but good quality websites as well.
It must be noted that there's technically nothing sinful about mass producing and mass distributing content. In mainstream publication, publishers process a brochure onto the printing press to create thousands of copies for distribution. This is also the way it is in the worldwide web, except that there is factually countless websites to circulate a content piece to. The focus must therefore be on the quality of the content, and the natural way this content is circulated so it also easily creates links back to the website that circulated the content.
Google's Page Layout Program: Creating Websites To Pass Google's Guidelines
Google likewise launched its Page Layout algorithm for the way webpages should appear when users click them at the search. Google warned that it won't rank websites with little or no above-the-fold text and those that cover text under advertising campaign or images.
These brand new Google algos on website page layout and search quality must prompt website owners to tweak their approach to website design and SEO to think about the consumer experience firstly and to allow the ranking and conversion to naturally happen next. Seeing we now have millions of competing sites in the world today, Google recognises that optimization can't be set aside. Helping the website ranki means using good SEO practices and being a site that people easily love.
The trick on the chase is this: While Google tells the world that it desires the very best experience for its searchers, it does not describe, and may not be able to definitively describe what's best. Thus, the continuous chase with Google.
Author's note: An update to this post is Google's launch of Panda 3.5 which it now refers as freshness algorithm, whilst the webspam algorithm has been officially named the Penguin.
What's interesting to note is that Google puts so much of its team assets to developing, testing, and releasing algorithms almost twice each day only for one reason: to enhance user experience.
Creating and optimising a site with the user experience in mind, rather than conversion or ranking, will then absolutely persuade Google to rank this website to the top.
Google's Search Quality Algorithm Panda 3.3
Lately, Google rewarded websites with quality content; boosting them in the ranking while pulling down "low quality" sites, which Google defined as those that obtain back-links from poor quality sites in return for low quality posts circulated in mass. Google labeled this webspam. In its aftermath, Panda 3.3 sent enormous number of sites falling 100 places off the search results. Observers say that unfortunately, this new release from Google affected smaller but good quality websites as well.
It must be noted that there's technically nothing sinful about mass producing and mass distributing content. In mainstream publication, publishers process a brochure onto the printing press to create thousands of copies for distribution. This is also the way it is in the worldwide web, except that there is factually countless websites to circulate a content piece to. The focus must therefore be on the quality of the content, and the natural way this content is circulated so it also easily creates links back to the website that circulated the content.
Google's Page Layout Program: Creating Websites To Pass Google's Guidelines
Google likewise launched its Page Layout algorithm for the way webpages should appear when users click them at the search. Google warned that it won't rank websites with little or no above-the-fold text and those that cover text under advertising campaign or images.
These brand new Google algos on website page layout and search quality must prompt website owners to tweak their approach to website design and SEO to think about the consumer experience firstly and to allow the ranking and conversion to naturally happen next. Seeing we now have millions of competing sites in the world today, Google recognises that optimization can't be set aside. Helping the website ranki means using good SEO practices and being a site that people easily love.
The trick on the chase is this: While Google tells the world that it desires the very best experience for its searchers, it does not describe, and may not be able to definitively describe what's best. Thus, the continuous chase with Google.
Author's note: An update to this post is Google's launch of Panda 3.5 which it now refers as freshness algorithm, whilst the webspam algorithm has been officially named the Penguin.
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