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Tuesday, November 6, 2012

How To Develop Your Email List Using Proven Alternative Methods

By Shane Berry


Just remember that email marketing brings you a lot closer to your audience. The reason for that should be obvious, but if not then that is true because people have chosen you. Your email list consists of people who you've already pre-sold in a way, as they opted in to receive your emails. As long as you don't disappoint them, there's a lot of potential here. Since this type of marketing involves building relationships, it takes a certain amount of care to do it right. You have to find the right balance between promoting to your list and giving them free content that shows you care about them.

HTML and text based are the two possible formats to choose from when it comes to receiving email. Text only format is more basic, but this is still the choice some people make. One possible reason is that helps to eliminate any issues with viruses and things like that. For this reason, it's a good idea to give every subscriber a choice in this regard. This takes more effort on your part, but it shows that you care enough to customize your emails to everyone's wishes. Since everyone can receive text only emails, this is the format you should use if you don't want to customize your list and offer people a choice.

If you're publishing an ezine, one of your goals should be to turn it into a unique brand. A simple effort you can make in this direction is to name your ezine so it's not just a generic email you send out. Yes, name it and make it something people will remember and recognize. Try to pick a catchy and relevant name that will stay in the minds of your subscribers. Your newsletter will then stand out from the many others they might be receiving. One thing is true about today, people get a lot of emails, and you have to get all the edge you can, here.

Successful email marketers use different strategies, with some of them writing far more than others with lists. In some cases, daily emails are actually sent to these people. Others will write three times a week max. Interesting when you consider that most advice has you writing once a week or so. Many people believe that by writing all the time your list will perpetually think of you. An email to your list today is just fine, as long as you have done this from the beginning and the content is worth reading. These high frequency email marketers write straight from the hip. They compose their emails on the fly, very fast, and they always say something worthwhile.

Maybe one of the best ways to learn all kinds of things about email marketing is to get on a ton of lists. When you get all of these emails, you will be able to learn from what they send you. Email list marketing is something you need to learn more about, and will be exceptionally helpful when you get all of those emails.




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